Mortgage Industry Convention Marketing Campaign

A leading mortgage industry client sought to stand out at a high-profile industry convention, where many vendors used similar, forgettable marketing materials. The goal was to create a visually impactful campaign that would capture attention and set their brand apart.

Through close collaboration, I developed a creative, double-meaning concept using familiar, eye-catching visuals to establish a strong, memorable brand identity. The result was a distinct, compelling campaign that not only attracted attention on the convention floor but also enhanced brand recognition and audience engagement.

Brand Launch Strategy and Design for The PlayBox by Thenos

To ensure a successful debut at CEDIA, we rapidly developed and executed a comprehensive brand recognition campaign for The PlayBox by Thenos. Our deliverables included large-format poster boards, custom stair vinyl graphics, a high-impact promotional video, and an informative, conversion-focused sales website.

This cohesive visual and marketing strategy generated strong interest and visibility at the event—ultimately leading to a sellout of the initial PlayBox product run at CEDIA. Our efforts helped position Thenos as an innovative leader in smart home entertainment solutions.

High-End Branding and Sales Collateral for Financial Gravity

I developed visually impactful and easy-to-read branding and sales materials designed to elevate customer engagement and reinforce brand recognition. The project began with competitive analysis of the top five financial firms and a review of Financial Gravity’s existing brand standards.

Drawing inspiration from their original design, I crafted new assets that highlighted their signature luxurious gold and black color palette, resulting in a polished, high-end aesthetic. These refined materials helped position Financial Gravity as a premium brand in the financial services space, leaving a lasting impression on potential clients.

Keynote Presentation Design for EFA

I designed a comprehensive Keynote presentation deck featuring custom iconography and a standardized slide format to support seamless topic transitions and visual consistency. Collaborating directly with the CEO, I gathered key business insights and used ideation boards to define the presentation’s art direction. The final slides incorporated EFA’s brand colors, maintaining a strong visual identity. I also developed a flexible master slide template with editable components, enabling the client to easily customize and reorganize content as needed for future presentations.

Logo Design & Branding

The Beatdown Rhythm logo captures the raw edge of street photography with bold inspiration from 90s arcade graphics, graffiti art, and DJ/Hip-Hop culture. Designed for high-impact visual recognition, this gritty emblem reflects the brand’s unique blend of urban storytelling and creative style. It’s more than a logo—it’s a symbol of street energy, culture, and artistic vision.s here

Logo Design for Parkland Hospital Preventive Health App

This custom logo was developed for a preventive healthcare application by Parkland Hospital, designed to stand out within a suite of medical apps used by physicians. The visual identity and color palette were carefully crafted to ensure instant recognition, promote clarity, and support the app’s focus on preventive care and wellness. The design enhances usability and brand cohesion across the hospital’s digital ecosystem.

Vehicle Wrap Branding for Mum Star – Texas Homecoming Mums

Mum Star, a brand specializing in custom homecoming mums—a beloved Texas tradition—approached us to design a bold and eye-catching vehicle wrap to boost their local marketing efforts. They requested a grungy yet modern look that aligned with their brand’s personality.

Using their signature colors, we created a striking vehicle wrap that blends edgy design with school spirit, turning their car into a mobile billboard that captures attention and promotes their unique homecoming products across Texas.

Visual Development for “A Choir of Angels” – Apocalyptic Fantasy Comic

“A Choir of Angels” is a visual development project based on an apocalyptic dark fantasy novel. We crafted a compelling concept comic by designing original characters, thematic elements, color palettes, tonal direction, and stylization to align with the story’s dark, immersive narrative.

This project blended fantasy world-building, character design, and visual storytelling to bring the novel’s haunting vision to life, laying the foundation for future adaptation across print and digital media.

Fantasy Book Cover Design – Under the Ancient Oak

We were commissioned to design a captivating cover for a fantasy novel, with a key focus on illustrating the passage of time. The final composition features a powerful oak tree in the foreground, symbolizing endurance and life, set against a backdrop of architectural structures that transition from ancient to modern.

This visually compelling concept aligns with the novel’s central theme of time and transformation, blending fantasy illustration, conceptual design, and story-driven visuals to create a cover that captures readers' attention and imagination.

Logo and Web Design

Our fitness client approached us with a request for a minimalist logo that reflects a modern, elevated approach to personal training. They specifically requested a design free of traditional fitness imagery, instead drawing inspiration from the clean, iconic branding of major sports and athletic wear companies. The result is a sleek, contemporary logo that aligns with current trends in performance and lifestyle branding.

Logo and Podcast

During the height of the COVID era, podcasting surged in popularity. A startup podcast approached us to quickly develop a brand identity for their Spotify launch. We designed a unique logo and color palette inspired by vintage vinyl records, blended with a modern digital aesthetic.

Logo Design for Digital and Apparel Applications

Developed brand identity for a fintech company launching a new software product. The objective was to create a distinctive, versatile logo that would drive brand recognition and maintain visual impact across digital platforms, merchandise, and apparel. The result: a strong, scalable mark that serves as the product's visual anchor across all touchpoints.

UX and Website Enhancement for Woods Canada – Outdoor Gear & Apparel

We were engaged to elevate the digital experience for Woods, a well-established Canadian brand known for high-quality outdoor equipment and apparel. The objective was to improve user experience (UX) and streamline the website’s design to better serve their adventure-driven audience.

Our work included a comprehensive UX audit, optimizing navigation, enhancing mobile responsiveness, and refining the overall design to align with Woods’ rugged yet modern brand identity. The result is a more intuitive, engaging, and conversion-focused eCommerce platform that supports the brand’s legacy of outfitting outdoor enthusiasts across Canada.

Journey II Fitness Online Training

JIIF is an independent personal training platform built to help trainers deliver personalized, on-demand guidance to their clients at every stage of their fitness journey—before, during, and after each session. The goal was to create a solution that supports ongoing engagement, promotes healthy habits, and enhances the overall training experience.

We were brought in to design a seamless, intuitive, and mobile-optimized user experience that makes it easy for clients to access workouts, nutrition tips, and progress updates from anywhere. Our approach focused on clean navigation, fast load times, and responsive design to ensure accessibility and ease of use—whether at home, in the gym, or on the go.

UX and Website Enhancement for Moera New York

Our flagship website has evolved significantly over the years. We’ve launched multiple responsive campaigns, each tailored to specific brand initiatives—designed to boost user engagement and promote a diverse range of products and services.

Smart EV Apps for Seamless Travel

Specializing in the creation of responsive, on-the-go user experiences across a wide range of platforms—from mobile devices to advanced automotive integrations. This includes designing intuitive interfaces for smartphones, tablets, and in-car digital systems, ensuring seamless interaction, accessibility, and safety for users in motion. By focusing on context-aware design and cross-platform consistency, I help brands deliver engaging and reliable digital experiences wherever their users are.