Montreal, Canada — where winter isn’t just a season, it’s a way of life. Snow blankets the city almost daily, transforming its streets into a cinematic landscape that feels both timeless and alive. It’s the perfect setting for storytelling, especially when that story blends humor, realism, and a sharp look into corporate culture.

What happens when a growing company with 13,000+ subscribers, a 50% open rate, and huge ambitions holds its first official offsite? In Pure Procurement: The Offsite, founder Joël and the company’s Head of Growth meet for a strategic planning retreat to map out the future of their fast-growing procurement media company. The problem? The entire company is… two people.

🎬 Film Details

  • Starring: Joël Collin - Demers and Miller Cordeiro

  • Written by: Joël Collin - Demers

  • Directed by: Jose Bustillo

  • Director of Photography: Erick Moya

  • Produced by: Bad Hombres Films , Moera New York , Pure Procurement

  • Shot on Location: Montreal Canada

  • Camera: DJI Ronin 4D

I had the opportunity to join the crew on a mockumentary-style production titled The Offsite—a project inspired by the dry, observational comedy of The Office, but reimagined through a distinctly Canadian lens. Set against the cold, textured environment of Montreal, the film captures the nuances of workplace dynamics in a way that feels both familiar and refreshingly original.

At the center of it all is the creative vision of Joël Collin-Demers, whose concept brings procurement—a world rarely explored on screen—into focus. Through his perspective, The Offsite dives into the day-to-day realities of business operations, elevating them into something engaging, character-driven, and unexpectedly humorous.

From a production standpoint, shooting in Montreal’s winter conditions added an extra layer of authenticity and challenge. The snow, the cold air, and the natural lighting all contributed to a grounded, immersive aesthetic that enhances the mockumentary style.

Projects like The Offsite are a reminder that compelling stories can come from anywhere—even the structured, often overlooked world of procurement. With the right creative direction and a strong visual approach, even the most unexpected subjects can resonate with audiences.

Moera New York

Erick Moya, co-founder of Moera Creative, is a Brooklyn-based photographer and UX designer with over 20 years of experience. Moera blends art and technology to deliver impactful visuals, strategic UX, and digital content for global brands—specializing in web, mobile, and emerging platforms.

https://www.moeracreative.com
Previous
Previous

Little Tint Ants

Next
Next

Il Pagliacci : MUSIC VIDEO